Two simple things creatives can use to more than triple their Twitter engagement

March 13, 2015 - 3 minutes read

A few months back I attended a webinar on how to “#TweetSmarter”, put on by both HubSpot, and Twitter themselves. There was a lot of great takeaways from that webinar, but being a visual person the tips that stuck with me the most were the ones that spoke to rich media.

Did you know that Tweets with Rich Media embedded in them get +313% engagement and +52% retweets?!

Nuts, right?! Also, it seems like a no brainer– People scrolling through their Twitter feeds are going to be struck more by visuals than by blocks upon blocks of text. Yet, why do we see people constantly letting Instagram tweet links to their images instead of tweeting the images themselves if it’s going to get us better engagement? Well, Instagram is probably doing this because they don’t want us to leave their ecosystem, and to come back if we do. Do you really care about that though? I don’t. I just want people to see what I’m up to. So, here’s a simple trick that I use to get Instagram to tweet my images instead of just linking back to them.

Use “If This Then That”

If This Then That (IFTTT) is an awesome free web app that I use all the time. IFTTT allows you to make the internet work for you. Basically you can connect different apps and services to it, like Instagram, Twitter, Tumblr, and others, and then tell them to do certain things based on triggers. For example, I can say “If I post a new image to Instagram, then tweet that image embedded right into a tweet as well, including a link back to the original Instagram post.”

Awesome, and easy. Because people on IFTTT have already done the work for you by making things called recipes, setting up events like this, and you can use other people’s recipes to do what you need to do. Heres the recipe for posting Instagram images as native images in Twitter.

IFTTT Recipe: Post your Instagram pictures as native Twitter pictures connects instagram to twitter

So, let’s recap.

Two simple things creative people can do to more than triple their Twitter engagement:

  • Include rich media, like your illustrations and designs, right in your tweets, for a boost of 313% in engagement and 52% in retweets
  • Use IFTTT to take advantage of the above stat and post your Instagram images as native Twitter images rather than just links
  • The slides from the original Webinar from HubSpot and Twitter can also be found below if you’re interested in learning more awesome tips to increase your Twitter engagement. Warning, it’s a little bit HubSpot sales message filled in a couple of spots, but otherwise doesn’t diverge much from the content.

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